MANGO Summer 2017 CAMPAIGN
Free People is a premier style destination for bohemian millennial women. It's part of the URBN brand portfolio which includes Anthropologie and Urban Outfitters. If URBN knows anything it's how to design and nurture brands that resonate with free-spirited style lovers - they're experts in boho fashion.
Although all three brands are owned by the same company, they each have their own identity and speak to different demographics. Before Urban Outfitters, Free People was URBN's brand that spoke to emerging shopper generations and contrasted Anthropologie's more mature feel. Now, Free People is the "middle child" in their bohemian family with Urban Outfitters youngest of the three. Fashionistas that graduate out of Urban Outfitters often see Free People as a solid transition into a more mature style aesthetic that still prioritizes staples like flowing silhouettes and basics made of quality linens.
Free People has certainly evolved over time and into a more contemporary option for twenty-somethings women to enjoy unique and romantic bohemian clothing. The brand has even expanded into several bohemian sub-brands like FP One, FB Beach, FB Movement, FP Collection, and Intimately, serving as a one-stop-shop for the young-professional boho girl. While there's so much to love about Free People, there are loads of other brands and design houses that capture a similar aesthetic. We saved you some time and compiled a list of them below.
1. Reformation
Reformationhas a knack for no-frills designs that are drop-dead sexy. They perfectly illustrate how sexiness can be an energy exuded more than an overt performance. Reformation achieves this by designing pieces that impeccably accentuate women's bodies and they do so through an ethical and exhaustive design and fittings process. Among their incredible pieces, Reformation's dresses, jeans, and bodysuits are most coveted and all of them feel effortlessly feminine.
Reformation joins our list of brands like Free People because with comparable prices they offer romantic designs that Free People lovers adore.
Get the Boheme Dress for $278 and the Sofi Jumpsuit for $218.
2. Staud
Staud is known for its avant-garde over-the-top pieces that daring fashion girls can't get enough of. From long-billowing silhouettes to interesting bag designs, their pieces always cause a massive buzz in the fashion world. You'll love Staud for this, it's a go-to style destination for bohemian occasionwear that truly sets you apart.
It's a guarantee that while wearing Staud's pieces you'll turn heads, get loads of compliments, and much curiosity. If you're looking for a brand that to take the spotlight in, Staud should be your go-to choice.
Get the Enoki Skirt for $250 and the Marino Top for $85.
3. Urban Outfitters
If you love dabbling in a grungeCalifornia-cool aestheticfrom time to time thenUrban Outfittersshould definitely be in your shopping rotation. You'll have fun mixing and matching pieces, say teaming a pair of Doc Martens with a dress from Reformation for arefreshingly edgylook.
One need not only be a fan of grunge to shop Urban Outfitters. Like Free People, the brand keeps an inventory flowing blouses and retro band tees plentiful. Plus, Urban Outfitters is considerably less expensive as it caters to ayounger generation. It's a guilty pleasure worth exploring, over and over again.
Get the Bernadette Velvet Mini Dress for $59 and the Levi’s Wedgie High-Waist Jeans for $98.
4. Anthropologie
Think of Anthropologie as Free People's bigger more established sister. Free People is the kid in the URBN family that's a few years out of college, and doing well in her career but still a bit of a wanderer. She hasn't really embraced a traditional business casual aesthetic so she pushes the company's dress code policy here and there.
On the other hand, Anthropologie has sewn her wild oats, keeps her own vegetable garden, is stable and has a nicely decorated condo. All that goes to say, Anthropologie is the place to be for refined bohemian clothing and even bridal wear.
Get the Karina Velvet Buttondown for $130 and the Dolan Left Coast Cora Maxi Shirtdress for $160.
5. Cult Gaia
Cult Gaia is a luxury boho brand whose pieces instantly transport you on a mediterranean vacay in one wear. Cult Gaia is seemingly always in the fashion news for their highly coveted handbag collection, but their genius doesn't end at accessories. All of their pieces embrace stunning earth tones, details, and silhouettes that feel both elegant and fresh. Shop Cult Gaia for your next investment piece that's sure to stun onlookers whether you're abroad or strutting your own city's streets.
Get the Evie Jacket for $458 and the Natalia Gown for $948.
6. & Other Stories
If you haven't shopped& Other Storiesyet, then you're seriously holding yourself apart from some cool pieces. It joins our list of brands like Free People as a more affordable option with a distinct shopping and design experience. The former indie brand couldn't design on one style aesthetic to hone - and why should they - so it chose to invest in three. While other brands focus on one distinct vision of a fashion girl and serving her, & Other Stories creates pieces inspired by L.A. cool-girls, romantic French girls, and sleek Scandinavian fashion girls.
The mash up is compelling. It flows yet still feels like three separate experiences. & Other Stories is now a brand under H & M's umbrella so even though its pieces could come at a premium they're instead quite affordable. You could overhaul your entire wardrobe without an ounce of buyer's remorse and I can't think of anything more satisfying.
Get the Flower Print Wide Pants for $69 and the Clear Tote Bag for $79.
7. Mango
We're major Mango fan girls around here, one could even say we're a "Mango girl." Trust me, the adoration has been earned, not taken or given. Mango is a mediterranean boho brand through and through and the evidence is in every single design. Mango infuses each piece with rich mediterranean color pallets and patterns while using ethical materials in its flattering silhouettes. And, they manage to do so without breaking the bank. The Spanish brand is yet another place to shop to get the best of the best and for extremely affordable prices.
Get the Textured Long Jumpsuit for $60 and the Midi Floral Dress for $80.
8. Planet Blue
If you're a beach babe at heart or in practice, then you need to know Planet Blue. Their pieces are fun, frilly, and made for perfectly sunny days. Shop Planet Blue for seriously cute crops, wrap skirts, distressed denim, overalls, and more.
Get the Swiss Dot Ruffle Culotte for $169 and the Pixie Bodysuit for $172.
9. American Eagle
Like Urban Outfitters, American Eagle is another guilty pleasure shopping experience, especially if you're on the market for affordable jeans and basics. Expert fashion girls know how to have fun mixing high-end brands with affordable ones and different style aesthetics. So, American Eagle makes our list of brands like Free People another great brand to have fun with.
Get the Ruffle Neck Crop Top for $12 and the Fuzzy Sherpa Coat for $130.
10. Few Moda
Few Moda is a relatively under-the-radar fashion brand worth your attention. Browse its selection of unique pieces for great tops, skirts, and dresses. When a brand like Few Moda offers so many gems in its inventory, you're guaranteed to never run into another outfit quite like yours.
Get the Caara Fargo Top for $156 and the Maria Skirt for $128
11. Miss Selfridge
Miss Selfridge belongs to the same fashion family as Topshop but leans much more bohemian than its better-known counterpart. There's much to love about Miss Selfridge from fun frilly dresses, to matching sets, to really cute shoes. One you add Miss Selfridge to your repertoire, your eyes, closet, and wallet will thank you.
Get the Black Ditsy Print Tie Smock Midi for $95 and the Nude Corduroy Two Piece Co-Ord for $129.