The Boho Brands That Have Style Lovers Rejoicing
Bohemian clothing is probably at the height of its popularity due to more relaxed and progressive work cultures and the millennial generation's obsession with comfort. Since we spend the majority of our lives working, our wardrobes tend to reflect both our style preferences and what we can get away with wearing according to the company handbook.
Then, fashion, as an institution, underwent a major transformation that prioritized size inclusivity, comfort, proper fit, and sustainability. Enter bohemian clothing brands, nestled at the very intersection of the modern fashion girl's style priorities. Boho brands have been at the forefront of sustainability causes. Classic boho silhouettes are the epitome of comfort and the spectrum of what is considered bohemian designs includes pieces you can easily wear to work to the beach.
Now is the time for the boho brand to shine. We don't know what the future holds, nothing stays on-trend forever but every trend is indeed cyclical. So, while we're experiencing the intense popularity of bohemian clothing let's appreciate all of the mainstream boho brands you can easily get your hands on.
Pilcro Ultra High-Rise Wide-Leg Jeans
$150 at time of publication
As an affluent bohemian clothing brand underneath the URBN umbrella, Anthropologie is the Russian doll of boho brands. Within the Anthropologie brand, there are several sub boho brands like Maeve, Pilcro & The Letter Press, and Cloth & Stone. Shop Maeve for eclectic tops blouses and dresses, Pilcro & The Letter Press for Anthropologie's premium denim collection, and Cloth & Stone for comfy-minimal tops, bottoms, and jumpsuits.
2. Free People
Denim Woodstock Embroidered Buttondown
$350 at the time of publication
Before Urban Outfitters came along, Free People was the "junior" brand to contrast Anthropologie. But the boho brand evolved into a more mature contemporary counterpart for twenty-somethings women to enjoy unique and romantic bohemian clothing. Like Anthropologie, Free People also hosts several sub bohemian brands like FP One, FB Beach, FB Movement, FP Collection, and Intimately.
3. For Love & Lemons
Beverly Pleated Mini Dress
$260 at the time of publication
For Love & Lemons is the premiere boho brand for twenty-somethings "it" girls. Their artistic designs feature dreamy patterns and rich color palettes against mini dress, short skirt, and sheer blouse canvases.
The bohemian clothing brand has been on the scene since 2011 and has built a highly coveted brand for itself in that time. The demand for the boho brand spurred the clothing line to expand into five labels that include ready- to-wear, intimates, swimwear, and children's clothing.
Riley High Rise Crop Jeans
$188 at time of publication
5. Love Shack Fancy
$385 at time of publication
Boho brand LoveShackFancy creates the most desirable ethereal clothing. Their vintage-inspired and whimsical pieces feature charming floral prints, lace, and ultra-feminine silhouettes. Not only is every single item by LoveShackFancy seriously pretty, but you'll feel like a goddess in them.
6. Cult Gaia
Yvette Trouser - Peony
$398 at time of publication
A true bohemian fashion girl knows Cult Gaia, if not directly then for the headlines they often command. Cult Gaia made major waves when Meghan Markle and Michelle Williams were seen stepping out with the boho brand's unique bamboo bags.
Beyond the bamboo, Cult Gaia makes clothing that is literally to-die-for. Every single item in their collections is a statement piece by themselves. Shop Cult Gaia for seriously striking clothing designs that you can't find anywhere else.
7. & Other Stories
Denim Puff Sleeve Top
$59 at time of publication
& Other Stories is a unique Swedish boho brand with three entirely separate design identities. & Other Stories is a one-stop-shop for fashion girls that equally loves sleek Scandinavian designs, romantic-Parisian inspired pieces, and quintessential "L.A. cool girl" ready-to-wear pieces. Together, the three separate design houses form a fashion brand that feels authentically bohemian.
Mushroom Anita Skirt
$225 at time of publication
Staud is another headline-grabbing bohemian clothing brand known for their avant-garde pieces. Shop Staud for statement party-wear and impeccably designed statement pieces.
Cotton Cargo Trousers
$80 at the time of publication
Mango is a Spanish-based Mediterranean-inspired clothing brand. Their color-rich designs feature interesting patterns and soft silhouettes that feel very much on the more contemporary end of the bohemian clothing spectrum. Shop Mango for everything from time capsule wardrobe pieces to stunning jewelry like gold signet rings and dainty earrings.
$178 at time of publication
Every fashion "it" girl has shopped Reformation or knows someone who has. The sustainable fashion brand's popularity is growing wildly thanks to their minimal-chic dresses, bodysuits, and flattering jeans. More recently, the unstoppable boho brand added shoes to its resume by now crafting a collection that is incredibly flattering to the ankle.
Daydreaming Two-Piece Maxi Dress
$84 at time of publication
Lulus is a "Jacklyn of all trades" in the fashion world, meaning they're really good at a lot of things design-wise. While it would be inaccurate to describe Lulus as a full-fledged boho brand they certainly offer some beautiful and affordable bohemian clothing pieces worth drooling over.
12. Young Fabulous & Broke
$128 at time of publication
Young Fabulous and Broke is a California-based bohemian brand known for casual clothing pieces that look sexy but feel comfortable enough to lounge in.
13. House of Harlow
Mona Belted Pant
$88 at the time of publication
House of Harlow is a trendsetting clothing, jewelry, and swimwear brand by Nicole Richie. For the last decade, House of Harlow released some of the most interesting bohemian clothing collections and collaborations. Shop the House of Harlow 1960 x Revolve collection for the sexiest tops, trousers, and sweaters.
14. Spell & The Gypsy Collective
Willow Mini Dress
$200 at the time of publication
Spell & The Gypsy Collective is an Australian-based boho brand known for its elaborate Victorian-inspired pieces with flowy silhouettes. Shop Spell & The Gypsy Collective for statement dresses, romantic tops and bottoms, and unique jewelry.
15. Urban Outfitters
UO Amelia Long Sleeve Babydoll Dress
$69 at time of publication
Urban Outfitters is yet another boho brand beneath the URBN umbrella. Unlike Anthropologie and Free People, Urban Outfitters caters to a free-spirited younger audience with a selection that often feels grunge as much as it does bohemian. Shop Urban Outfitters for on-trend and affordable pieces ranging from band tees and distressed denim to bohemian maxi dresses.
16. Faithfull The Brand
Faithfull Tramonti Wrap Skirt
$149 at time of publication
Faithfull The Brand is an Indonesian-based boho brand. Their pieces are designed, hand-dyed, and hand-printed in Bali. Shop Faithfull The Brand for its romantic bohemian clothing pieces that feature glorious floral prints and vintage color palette.
17. Kimchi Blue
Kimchi Blue Floral Cropped Trucker Jacket
$89 at time of publication
Kimchi Blue is a youthful bohemian clothing brand available at Urban Outfitters. Its unique designs feature interesting patchwork details and vintage-inspired prints.
18. Finder’s Keepers
Nightlife Red Satin Long Sleeve Dress
$116 at time of publication
Finders Keepers is an Australian boho brand that specializes in sexy party wear for the "it" girl. Shop Finders Keepers for the cutest mini dresses, vintage-inspired pants and jumpsuits, and vibrant color palette.
19. Endless Summer
Chrissy Cross Tank
$48 at time of publication
Endless Summer is a boho brand that designs vibrantly-colored stunning dresses, blouses, two-piece outfits, and jumpsuits. The cryptic bohemian brand has been quietly making waves for years. Celebrity fashion girls like Selena Gomez, Shay Mitchell, and Emma Roberts have been seen out and about sporting Endless Summer's feminine-chic designs.
20. Jen’s Pirate Booty
Asha Suspender Jumpsuit
$75 at time of publication
Jen's Pirate Booty is the “it” boho brand for whimsical gypsy-chic designs. Shop Jen's Pirate Booty for stunning tunics, dresses, and kaftans that are as comfortable as they are beautiful.