We started in 2019 as an independent publisher focused on self-care tools and positive media. What began as a passion project quickly grew into something much more, a place where creativity, color, and personal expression are always welcome.

Six years later, we’ve expanded into curating thoughtful, feel-good products that help you grow, whether that’s in your space, your mindset, or your everyday rituals. We carefully select pieces from brands that share our values, so everything you find here is designed to support, uplift, and inspire.

We’re big fans of bold colors, abstract ideas, and the beautifully unexpected. Our products are meant to help you express your personality, bring joy into your routine, and feel seen, on both the bright days and the tougher ones.

Our mission is to be your go-to for all things vibrant, quirky, and empowering. We believe self-expression is a form of self-care, and everything we do is with that in mind.

If you ever need help, our customer support, better known as Friend Support, is here for you. We’re real people who truly care, and we’re always happy to make your experience even better.

Thanks for being here. We’re I AM & CO, and we’re so glad you found us.