By now, the chic style girl has heard of and fallen in love with Reformation. As a brand, it truly is the place to be for mature millennials and Gen Xers that live for eco-friendly, versatile, and chic essentials but also effortlessly feminine dresses.
While most brands capitalize on fast-fashion trends, Reformation prides itself on its "slow fashion" - if you will. Reformation's lead time for its designs is about 12-18 months. In that time they spend a painstaking amount of time ensure proper fit of all of their pieces before releasing collections.
One of the reasons Reformation is able to achieve this level of authentic manufacturing is because it's independently owned. The LA-based retailer has been making its own rules and paving its own way for some time. As a result, they've built a revered brand known for timeless pieces that celebrate a woman's natural curves.
Another reason why Reformation’s pieces are so coveted is that you can totally refine your wardrobe without the familiar "wallet shake-down" other retailers demand in exchange for sustainable American-made pieces.
Still, like people, you can't expect one retailer to be all things to you. So, it's smart to have multiple retailers along the same vein for spreading the style love. If Reformation is totally your style jam, then you'll definitely love these stores like Reformation for their polished-contemporary designs.
1 . Amour Vert
Like Reformation, Amour Vert focuses its brand identity on sustainable clothing that celebrates the female form. However, while other brand's sustainability efforts prioritize recycling and waste-reduction Amour Vert invests in planting a tree every time someone buys a tee. Amour Vert's passion for environmental revitalization is evidenced by their name. Amour Vert literally means "Green Love" in French.
The independently-owned San Francisco based retailer is priced similarly to Reformation. Most of their items are priced somewhere between $38 for basic essential tops and $300 for shoes, which can fit a mature millennial budget.
In terms of selection, Amour Vert carries loads of varietyselection of comfortable-contemporary dresses. And, they make their website super easy to navigate by offering collections like LBD, silk essentials and maternity wear. The Reformation lover will enjoy Amour Vert's selection of comfortable-contemporary dresses and form-fitting jeans.
Mango joins our list of stores like Reformation because of its wide variety of refined contemporary styles. Like Reformation, Mango's brand identity feels timeless. However, Mango's designs are influenced by its Mediterranean and Spanish roots while Reformations coveted styles feel more bohemian.
Mango has also been in the fashion game longer. The independent and high-quality fast-fashion retailer has been providing classic wear to the classy shopper for the last thirty years.
The Reformation shopper loves Mango for its signature designs that feature soft fresh-white linen material, both neutral tones, and bright and flowing-feminine silhouettes. Compared to Reformation, Mango is just as affordable if not slightly more. Most of their pieces are priced at $20-$100 per item, so you get the luxury of refining your wardrobe without handing over your wallet.
In terms of sizing, Mango carries sizes XXS-L in their standard collection and they also recently launched their Violeta by Mango brand. Violeta is their plus sized collection that's made to provide stunning pieces that fit curvy women comfortably.
Like Reformation, Mango is a definite style destination for the mature millennial and Gen Xer looking for stunning pieces with effortless silhouettes.
Staud is a luxury alternative to Reformation that not only carries contemporary pieces but also avant-garde styles. Staud, is independently owned, L.A. based, and embraces a southern European style aesthetic, much like Mango. The shopper gets to see Staud's southern European design influence manifest itself in design elements like balloon sleeves, rich-Mediterranean color choices, and details that easily feel high-end.
Compared to Reformation, Staud also appeals to a mature millennial audience, but one with a significantly higher budget. Most of their pieces fall into a range of $80-$400 per item. For the average shopper, Staud is a style destination for investment pieces and remarkably uncommon dresses, bags, sets, belts, and shoes.
Everlane joins our list of stores like Reformation as a brand that's established itself as a leader in sustainable "practical fashion." Reformation, on the other hand, is more of a destination for sustainable contemporary styles like dresses, jeans, and bodysuits.
The Reformation shopper will absolutely love shopping Everlane for a refined yet relaxed collection of essentials. Whether you're looking for super soft tees, casual bodysuits, classic outerwear, comfy loafers, or flattering jeans, Everlane has you covered.
5. Need Supply
Like Reformation, Need Supply offers an incredible selection of contemporary-chic styles. However, unlike Reformation, Need Supply also offers pieces from high-end indie designers like Nanushka, Stelen, Stine Goya, and Rachel Comey.
Need Supply's brand history is quite humbling. The independent Virginia-based retailer started as a vintage Levi's shop in 1996 and then expanded its customer base by opening needsupply.com and shipping worldwide.
Need Supply now offers an extremely unique selection that fits every budget with pieces priced anywhere from $38-$600. Size-wise, you'll be able to find garments in sizes XS-L. Reformation lovers will adore Need Supply for their eclectic collection of dresses, denim, bags, shoes, and beauty.
6. & Other Stories
& Other Stories makes our list of stores like Reformation as a boho-chic retailer of the H&M group. & Other Stories differs from Reformation in that it doesn't have one distinct design identity, but three.
& Other Stories crafts and curates pieces from ateliers in France, California, and Sweden. So, Reformation shoppers that also live for Parisian, LA cool-girl, or sleek Scandinavian fashion will find much to love at & Other Stories.
Compared to Reformation, & Other Stories carries sizes that range from XS to L and prices from $30 - $300. So budget-friendly beautiful pieces are definitely within reach.
Like Reformation, Cuyana is another sustainable clothing brand with a design focus on timeless-contemporary pieces. Cuyana’s premium, refined, and sensual designs prioritize comfort with their silky-smooth and seamless materials.
While Reformation is primarily a clothing retailer - only recently making its foray into shoes- Cuyana is primarily an accessories brand.
Cuyana's bold luxury-feeling handbags rival any premium designer and perfectly complete your Reformation outfit.
8. Universal Standard
Reformation lovers shop Universal Standard for their top tier essentials that perfectly fit women of all sizes. Evidenced by its name, Universal Standard is a brand for every-body. Compared to Reformation, Universal Standard offers a revolutionary level of sizes and body inclusivity. Rather than offering segmented designs, Founders Polina and Alex wanted women of all shapes and sizes to feel the same shopping experience.
Still, Universal Standard makes our list of stores like Reformation as a brand that is also committed to corporate responsibility and giving back through their denim drives, recycling programs, and programs that support women.
ABLE meets our list of stores like Reformation as yet another welcomed sustainable fashion brand focused on essentials. Aside from ABLE's timeless pieces, the Reformation shopper would really appreciate ABLE's commitment to salary transparency.
ABLE seeks to empower women in the workforce by publishing their wages and making it clear that all ABLE employees make a verified livable wage.
DSTLD joins our list of stores like Reformation as an ethical fashion brand with chic-simple designs. While Reformation crafts pieces that are expertly feminine, the rebellious DSTLD is all about high-quality denim, essential tanks, and badass leather jackets.
DSTLD offers ethical wages to all of its employees, they screen their suppliers to bypass sweatshops, and they only use eco-friendly materials to produce their designs.