In 2019 we created I AM & CO to serve as an independent publisher of self-care tools and positive mainstream media products. 

We carefully curate products from brands that also align with our goal. Together, we bring you products that support you when you need it the most, help you express your personality, and also infuse your environment with vibrance and energy.

As of 2023, we're excited to expand our offering into more product categories by partnering with brands that create seriously cool items too! I AM & CO is now Fortunate Goods!

We strive to create feel-good products that inspire positive identity, discussion, expansion, and growth. Our mission is to be your trusted brand for all things feel-good, quirky, and fun.