I AM & CO began in 2019 as an independent publisher of self-care tools and positive media, and has since grown into a feel-good lifestyle brand dedicated to helping you expand, whether in your space, your mindset, or your daily life. We curate vibrant, thoughtful products from brands that align with our values, with the goal of supporting self-expression, sparking joy, and inspiring growth. We’re all about bold color, abstract ideas, and the beautifully unexpected, and we aim to be your trusted source for everything quirky, empowering, and uplifting.